BuyersBrain.com: The 5-STEP SYSTEM TO GO FROM IDEA TO OFFER IN UNDER 2 DAYS 

BuyersBrain.com: The 5-STEP SYSTEM TO GO FROM IDEA TO OFFER IN UNDER 2 DAYS 

The newsletter For The TOP performing Coaches

If you sell anything online in 2024 and beyond and would like to generate more sales, then you'd probably want to read this entire article....(Caveat: There'll be an offer at the end. )

There's a gigantic shift happening in the marketplace right under our noses.... and for those in the know, they'll experience a massive financial windfall.

and by the end of reading this article, you will be clear on:- 

BuyersBrain.com: The 5-STEP SYSTEM TO GO FROM IDEA TO OFFER IN UNDER 2 DAYS 

If you sell anything online in 2024 and beyond and would like to generate more sales, then you'd probably want to read this entire article....(Caveat: There'll be an offer at the end. )

There's a gigantic shift happening in the marketplace right under our noses.... and for those in the know, they'll experience a massive financial windfall.

and by the end of reading this article, you will be clear on:- 

BuyersBrain.com: The 5-STEP SYSTEM TO GO FROM IDEA TO OFFER IN UNDER 2 DAYS 

The newsletter For The TOP performing Coaches

If you sell anything online in 2024 and beyond and would like to generate more sales, then you'd probably want to read this entire article....(Caveat: There'll be an offer at the end. )

There's a gigantic shift happening in the marketplace right under our noses.... and for those in the know, they'll experience a massive financial windfall.

and by the end of reading this article, you will be clear on:- 

Not really. Artificial intelligence is just a tool that gets data (machine learning) and goes through a series of iterative loops(testing) and then finally optimizing the speed at which decisions are made. The beauty of it is that it's definitely getting better with time however the downside(and our edge) it spits out "robotic" information and human intervention(experienced) is still needed. It can occasionally spit some very interesting made up sh** just for the sake of having a response and we, the human race would mush rather interact with humans than machines!!! Remember when you call your customer service and that damn IVR keeps asking irrelevant questions that work up a migraine......A.I.😁

Feels like it don't it? Everywhere we look there's a coach or consultant looking to coach us for free and get us to "buy" this or buy that. Which by the way consumers do one thing very well, they consume. The problem isn't the consumption. The problem is the sequence. Every buyer has a very sequential set of desires and fulfillments the need addressed before they walk in to the buy zone. These commission breadth coaches or consultants (some even being extremely knowledgeable at what they do) lack that basic understanding of buyer biology. What makes a buyer do what they do best!! BUY. So more coaches and consultants only helps with contrast between who knows their stuff and can produce and who's a bubble head.😁 And you'll know how to be the differentiated business owner by the end of this!!!!

That's for sure. A few years ago, Daniel Pink wrote the book Drive and one of the big AHA moments was that the seller no longer has the upper hand. The consumer and buyer has (on occasions) more or equal information about the product, features and benefits. A situation he labelled information parity. Gone are the days where the "GURU" on the mountain came down the hill and was flocked by hungry buyers who haven't a clue about the issues at hand. The informed client knows about the problem, knows what the options are and knows where the gaps are. Quite frankly these clients aren't stumbled upon. They are directed.

For sure and they will continue to go up. However the problem isn't the advertising. The problem is what do you do with attention. Attention is now a commodity. You can go to one of the stores and simply......buy it. Want attention from iphone users, buy it. Andriod users, buy it. There's nothing on this planet that is intrinsically expensive. It needs a comparison and the big problem isn't the expense but lack of plan to convert the expense in to an asset. As long as the ration between cost of advertising is relatively low to average cart value.....everything else is vanity. Don't stress about this.....

And why is this a problem? Quite frankly imagine a world with no choice. You went to the same store where the store owner insulted you cursing you out because you're not buying from them on time. They close their store randomly and and don't care how they even treat you. That's a problem. Capitalism was built on choice. The more choices a consumer has the more options they have the more the Pareto Principle comes to play. The businesses that don't pay attention to their consumers, evaporate and blame the other businesses for out "innovating" This is probably the biggest lever to master when it comes to the marketplace. Where's the opportunity and opportunity usually comes from inefficiencies.

10000000000% These are interesting times. Plenty of uncertainty. Plenty of anxiety. Cost of food has sky rocketed, gas on the rise and consumers worldwide are feeling the pinch. Saw what happened in Kenya? The government wanted to increase taxes to it's citizens which resulted in a revolution where 39 people were murdered as a result. 
However I still do see commerce going on. At the time of writing this, the Olympics are right around the corner. People are still shopping and traveling and I still see the Amazon trucks doing deliveries everyday. Now what typically happens during times of uncertainty, people become more selective to value and what is value. Simple, the ratio between what they want and whats in the way and as coaches consultants or online business owners, we are merchants of removing what's in the way.

Well that's an excellent question and I love the way you're already thinking ahead. From the above points, clients have more options, abundance of content to research on for free on all the social channels. But before we get in to how this will affect you and I, lets review the fundamentals of what makes a business thrive. Customers.  To get these customers, there needs to be a barter of value. Not only goods and services, but also the invisible barter of trust. Where the challenge comes in, is when the keys elements of the barter are not articulated or communicated which in turn disrupts the buying cycle.  The real leverage is in understanding what influences human behavior especially around buying products and services. For starters, here's a few of the reasons they don't buy:-

Now before we dive in to the available remedy's to this dilemma, let me give you some context the steps I used to develop and design buyers brain.

...yes pronounced Karaoké same pronunciation, and however different spelling and please don't ask me to sing. I'm terrible at it.😀 

So in 2010, right after graduation and while trying to figure out what my next move would be, I decided to take a job as a sales consultant with ADT. Besides I knew that if there was any position that I would take on later on in life, sales had to be at the core as nothing happens until a sales conversation is initialized.

So in pursuit of learning sales, ADT flew me and a few others to Atlanta to learn the top strategies of what the top sales consultants were doing. From frame control to taking charge to primed sales conversations. Everything to even the art of door knocking and how to find a way to get "into" the house of the prospect to trigger a non threatening scenario to create the environment for a sales conversation.

All pretty fancy stuff. So after being equipped with this training I was cut loose to the arena to implement these strategies. Most of the people I approached didn't respond well as the first challenge of these strategies was that they were way too intrusive and whenever I brought up concern for these methods, the response was "It's a numbers game,....Just stay the course"

So one early Saturday (I remember it very well as there were some Union folks door knocking too) So I show up to this house and as soon as I knocked the door I immediately knew this was a baaaaad idea. For starters I could smell a whiff of weed smoke blending with the air through a tiny window crack at the side of the front door. not that there's anything wrong with someone smoking weed at their own premises but if you know anything about human behavior, you would know that interrupting someone in the process of getting their fix is not such a brilliant idea. In addition to that, hindsight 2020, they had probably been pounded by the Union guys back to back that Saturday morning.

Nevertheless, I wait for him to answer the door and go in to my spiel "Hi, My name is Lee Kariuki and I'm with ADT and noticed you don't have ADT security system. Would you like me to show you some points of vulnerability that may expose to you some potential security risks?" It got worse........
Not only was the homeowner bummed out about all the morning interruptions, he was about to get his breakfast weed fix and apparently was a pitbull trainer. So soon after I made my proposition, he responded. "Let me show you what type of security I'm working with..." and went ahead and released one of his dogs. I don't remember if the dogs name was Bruno or Mars...it doesn't really matter. all I know is that I ran and literally jumped over his gate tearing my shirt in to tatters. That was the day I quit ADT. That was also the day that I realized I wasn't really good at sales.

I still believed in sales. I still wanted to be in sales. However I wanted to do it a different way. Oh the other interesting I learned was that the top sales person in ADT Northwest, a soft spoken ninja called Bryan, didn't do door knocking at all. He instead built relationships and with bluetooth in ear and phone in hand, he seemed like he talked all day long. Half a million dollar a year commissions conversations. His words of advice, build relationships, be relatable. Didn't trust him back then so I listened to Zig Ziglar, David Ogilvy, Ron Popiel you name it, as long as it was at the local library or Barns and Noble(you could browse books back then as long as you purchased a coffee at the Starbucks on site).
Then I also studied the copywriting greats, Gary Halbert, Gary Bencivenga, John Carlton, Joe Sugerman, Claude Hopkins to name a few. I found that despite subtle changes in salesmanship based on media chosen, the fundamentals still remained same. Wasn't it Jeff Bezos that stated rather than chasing trends, find something perennial to go deep on?

And the more I studied these greats the more I realized I could totally customize a framework for people like me who aren't hardcore "Glengarry Glen Ross" types. A model that would appeal to my personality and my style of communication. My identity. A quasi introvert with a very extroverted underbelly given the ideal conditions. So here's my dev process.

A. So for starters, being a scientist, I had to design a hypothesis by which I would build a framework on. Upon multiple deliberations, the primary question that kept on coming up over and over again was:-

What are the necessary conditions needed to inspire people to make rational/irrational decisions prior and post getting in to the buying cycle that would be in their best interest?

And the goal wasn't by using manipulation or hypnotism or tazing or any of those "commission breath" tactics that fire you up during the morning sales huddle only to wear you out from all the encountered rejection of the day. (And Ohh wonder why, a percentage of the salesmen sadly eventually become alcoholics as a result?)

B. So to answer this question, I first started looking around me. All the sh** I had bought that still had the price tag on. All the emotional and logical stories I told myself right before the purchase and right after the purchase to normalize buyers justification and remorse at the same time. All the stuff that filled my garage that I didn't need. And here's the kicker, all the garage sale owners who sold stuff to "downsize" only to turn around and have Amazon deliver more of the exact same stuff right back during the garage sale!!! (I witnessed this LIVE 😆)

C. Then I went back and reviewed notes from a book I had published a few years prior "The Mental Orgasm" where I had explored the impact of Serotonin, Epinephrine, Dopamine and Oxytocin. (DOSE) to decision making and how we consciously or unconsciously behave to optimize for these hormones.

D. Then the next stage after that was to superimpose all the theoretical neuroscience data I had collected  and see if it matched all the strategies and techniques shared by the marketing/sales greats and see if there was a distinct predictable pattern that could be converted in to a model. I did this by literally reading multiple sales pages and mail pieces that sold at least a million dollars worth of product. You can find a lot of these at swiped.co if you're interested.

E. And then the final piece of the puzzle was to validate the framework by sharing it with a few inner circle clients and get their feedback on it's efficacy on 3 things:-

1. Would it speed up the conversion process from a lead to buyer?
2. Would it shorten the offer creation process from idea to offer?
3. Would it be valuable enough to make a difference to the business owners I serve?

and some of the testimonials came in.....

I'll instantly plug you in with the 4 "eye's" of client transformation training video that will quickly expose the pivotal missing "eye" in your business that could be costing you in renewal contracts or even client retainer revenue. 

To make sure the Buyers Brain is accessible to you and your competitors, use the coupon code BBHALFOFF at checkout to get 50% OFF. This Coupon code expires on August 31st 2024.

Lee Kariuki

What has given me the edge when it comes to coaching is that I first started in engineering. That foundation blessed me with the gift of identifying problems in manufacturing and how to come up with solutions from first principles. What I lacked in theory, I documented from application which has influenced the birth of this site here. You don't need to have an engineering background to get results and I'm not a guru or a prophet and by law I can't guarantee anything without having context about you, your identity, your work ethic and drive. Just had to get that out of the way for compliance and I'm defintely not a fan of litigation.

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